2002-10-06 13:40:07 Author:
CW Editor Zidane N
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Rapid market advancement of Session Initiation Protocol related products and services have given rise to a new breed of management consultants.
Purple Packet (www.purplepacket.com), the first global SIP consultancy company, launches its services to the US and Asian markets. These innovative SIP management consultancy services stem from within European telecommunications industry and are targeted at advancing companies planning expansion in the vast European market.
“Although SIP is becoming a well known communicative technology amongst the global service provider community; better known for its use to initiate VoIP sessions. There are many more possibilities SIP can bring to the industry like Video, Instant Messaging and Presence, Gaming, Multi-sessions, etc” states Trefor Davies, CEO, Purple Packet.
Purple Packet Ltd is a start-up launched this week that aims to fill the knowledge gap and provide services for an industry looking to regenerate itself.
The company services two kinds of clients:
North American and Asian based companies looking to become established in Europe. This is potentially a low cost approach to extending their home territory footprint.
European based companies looking for assistance with sales, marketing and strategic business development where global activities and partnerships may be involved.
Purple Packet consultants are experienced professionals who are technically and commercially comfortable at all levels in organisations. Clients are provided with the full range of marketing services required to establish and grow their business in their chosen markets.
Contact details
Trefor Davies
CEO and founder
Purple Packet Ltd.
Tel: +44 (0) 709 238 9880
SIP: tref@purplepacket.net
Email: trefor.davies@purplepacket.com ,
Url: www.purplepacket.com
About Trefor Davies - Founder
Until September 2002 Trefor Davies was Head of Next Generation Networks Strategy at Mitel Networks where he drove SIP related activities for their emerging desktop and systems products. He left Mitel to establish Purple Packet and now operates as an international consultant working in the field of converged networking strategy.
Trefor has 18 years experience in satellite and Ethernet networks markets both in R&D and Product Line Management at Mitel and before that Plessey and Marconi in the UK. He has been working in the Voice over Internet Protocol field for 5 years and whilst at Mitel was responsible for the introduction of a new line of VoIP chipsets targeted at telephone handsets, small residential/SOHO gateways and high density multi-channel gateways.
For this work he was, in 2000, awarded the Mitel Corporation Innovation Award for Technology and Engineering.
Trefor graduated in Electronic Engineering from the University of Wales in 1983 and is now a member of the Industrial Panel of their School of Informatics in Bangor. He represented Mitel as a member of the United Kingdom Parliamentary Information Technology Committee and was previously on the Executive of the Parliamentary Space Committee.
Trefor is also on the Board of Directors of the SIP Forum , the trade association representing the SIP industry. He has had extensive business experience in Europe, North America and ASIA-PAC and is an accomplished speaker at international events. 
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